Google Play market in Brazil: which categories are open
Categories of Google Play in Brazil ranked by how easy it is to reach the top 100 free chart. Snapshot of Oct 23, 2026.
1.2Minstalls to enter a top 100 (median)
21%of the top: apps from the last 12 months
117,349local apps
3.2Blocal installs
459new local apps in a year
Categories, easiest first
| Category | Top 100 | New in top |
|---|---|---|
| News & Magazines | 1.5K | 10% |
| Casual games | 2.8K | 52% |
| Events | 3.7K | 19% |
| Education | 4.8K | 16% |
| Personalization | 22K | 39% |
| Lifestyle | 24K | 28% |
| Medical | 28K | 6% |
| Finance | 29K | 10% |
| Word games | 31K | 21% |
| Social | 36K | 21% |
| Trivia games | 69K | 21% |
| Auto & Vehicles | 79K | 14% |
| Maps & Navigation | 84K | 16% |
| Travel & Local | 85K | 7% |
| Food & Drink | 89K | 9% |
| Photography | 109K | 28% |
| Art & Design | 121K | 35% |
| Dating | 167K | 20% |
| Books & Reference | 29K | 22% |
| Beauty | 318K | 14% |
| Board games | 603K | 17% |
| Tools | 629K | 35% |
| Productivity | 972K | 21% |
| Sports | 1.2M | 26% |
| Shopping | 1.3M | 6% |
| Parenting | 3.1M | 25% |
| Business | 3.7M | 6% |
| Communication | 3.7M | 26% |
| House & Home | 3.9M | 22% |
| Card games | 4.6M | 19% |
| Video Players & Editors | 5.5M | 27% |
| Entertainment | 6.3M | 35% |
| Puzzle games | 7.3M | 42% |
| Music games | 9.9M | 13% |
| Health & Fitness | 10M | 17% |
| Simulation games | 1M | 27% |
| Adventure games | 26M | 28% |
| Casino games | 26M | 27% |
| Sports games | 28M | 23% |
| Strategy games | 28M | 33% |
| Music & Audio | 37M | 23% |
| Weather | 44M | 23% |
| Action games | 54M | 17% |
| Racing games | 57M | 19% |
| Role Playing games | 65M | 27% |
| Educational games | 66M | 10% |
| Arcade games | 262M | 10% |
How to read it
- Top 100 threshold
- Installs of the app at position 100 of a category's free chart: roughly what it takes to get in. For a country, the median across its categories.
- New in top
- Share of the top 200 released in the last 12 months: do newcomers break through?
- Local in top
- Share of the top 200 offered in no more than 3 countries: do local apps win, or global giants?
- Local apps
- Live apps offered only in this country (and at most two others).