Google Play market in Nigeria: which categories are open
Categories of Google Play in Nigeria ranked by how easy it is to reach the top 100 free chart. Snapshot of Oct 23, 2026.
3.6Minstalls to enter a top 100 (median)
24%of the top: apps from the last 12 months
5,071local apps
366Mlocal installs
118new local apps in a year
Categories, easiest first
| Category | Top 100 | New in top |
|---|---|---|
| Travel & Local | 1K | 23% |
| Maps & Navigation | 1.2K | 41% |
| Comics | 6.7K | 47% |
| Video Players & Editors | 7.1K | 30% |
| Sports | 41K | 52% |
| Beauty | 54K | 20% |
| Libraries & Demo | 66K | 14% |
| Music & Audio | 77K | 25% |
| Lifestyle | 89K | 36% |
| Shopping | 133K | 23% |
| Books & Reference | 166K | 14% |
| Puzzle games | 249K | 43% |
| Educational games | 293K | 6% |
| Events | 357K | 22% |
| Parenting | 377K | 23% |
| Action games | 462K | 17% |
| Tools | 76K | 51% |
| Personalization | 853K | 35% |
| Communication | 1.5M | 25% |
| Dating | 3.6M | 20% |
| Casual games | 3.7M | 39% |
| Auto & Vehicles | 4.4M | 17% |
| Education | 4.6M | 31% |
| Finance | 5.2M | 12% |
| Art & Design | 6.3M | 42% |
| Weather | 6.3M | 19% |
| Simulation games | 7M | 29% |
| Social | 7.6M | 23% |
| Adventure games | 9.5M | 20% |
| Role Playing games | 12M | 32% |
| Board games | 14M | 15% |
| Sports games | 17M | 21% |
| Arcade games | 24M | 12% |
| Health & Fitness | 27M | 28% |
| Photography | 31M | 34% |
| Entertainment | 34M | 50% |
| Racing games | 5M | 16% |
| Business | 64M | 22% |
| Productivity | 192M | 28% |
| Strategy games | 884M | 35% |
How to read it
- Top 100 threshold
- Installs of the app at position 100 of a category's free chart: roughly what it takes to get in. For a country, the median across its categories.
- New in top
- Share of the top 200 released in the last 12 months: do newcomers break through?
- Local in top
- Share of the top 200 offered in no more than 3 countries: do local apps win, or global giants?
- Local apps
- Live apps offered only in this country (and at most two others).