Google Play market in United States: which categories are open
Categories of Google Play in United States ranked by how easy it is to reach the top 100 free chart. Snapshot of Oct 23, 2026.
6.5Minstalls to enter a top 100 (median)
23%of the top: apps from the last 12 months
79local apps
47Mlocal installs
0new local apps in a year
Categories, easiest first
| Category | Top 100 | New in top |
|---|---|---|
| Events | 1.4K | 22% |
| Auto & Vehicles | 17K | 16% |
| Social | 2K | 24% |
| Communication | 25K | 17% |
| Board games | 29K | 28% |
| Sports games | 38K | 21% |
| Maps & Navigation | 58K | 24% |
| Educational games | 164K | 12% |
| House & Home | 267K | 23% |
| Arcade games | 29K | 16% |
| Parenting | 34K | 20% |
| Food & Drink | 388K | 6% |
| Trivia games | 508K | 31% |
| Entertainment | 1.2M | 41% |
| Books & Reference | 1.7M | 22% |
| Productivity | 1.9M | 27% |
| Shopping | 2.1M | 7% |
| Beauty | 2.3M | 28% |
| News & Magazines | 2.6M | 13% |
| Art & Design | 2.8M | 40% |
| Weather | 3.1M | 23% |
| Video Players & Editors | 3.3M | 33% |
| Card games | 5.1M | 20% |
| Puzzle games | 6.5M | 45% |
| Music games | 6.8M | 13% |
| Role Playing games | 6.9M | 32% |
| Education | 7.1M | 19% |
| Lifestyle | 7.6M | 15% |
| Tools | 8.4M | 49% |
| Finance | 8.5M | 13% |
| Photography | 8.7M | 28% |
| Music & Audio | 1M | 23% |
| Personalization | 11M | 38% |
| Business | 12M | 5% |
| Sports | 18M | 21% |
| Word games | 18M | 26% |
| Medical | 19M | 6% |
| Strategy games | 22M | 36% |
| Dating | 25M | 19% |
| Health & Fitness | 26M | 22% |
| Simulation games | 28M | 32% |
| Casino games | 36M | 48% |
| Travel & Local | 47M | 7% |
| Racing games | 52M | 20% |
| Casual games | 73M | 48% |
| Adventure games | 125M | 32% |
| Action games | 283M | 23% |
How to read it
- Top 100 threshold
- Installs of the app at position 100 of a category's free chart: roughly what it takes to get in. For a country, the median across its categories.
- New in top
- Share of the top 200 released in the last 12 months: do newcomers break through?
- Local in top
- Share of the top 200 offered in no more than 3 countries: do local apps win, or global giants?
- Local apps
- Live apps offered only in this country (and at most two others).